E-commerce · Case study · 2026
Maison Mizu
A tactile digital flagship for a modern homeware label.
Maison Mizu needed an online flagship with the atmosphere of its physical spaces and the clarity of its best retail conversations. We made editorial discovery and effortless shopping part of the same journey.
- Client
- Independent homeware label
- Engagement
- Commerce strategy, design & build
- Timeline
- 12 weeks
- Launch
- 2026
The opportunity
A rich brand story trapped inside a standard storefront.
The existing shop treated every object as a row in a catalog. Customers could purchase, but they could not feel the material, provenance, or point of view that made the collection distinctive.
The team also needed a publishing system flexible enough for launches, seasonal edits, and multiple markets without rebuilding pages each time.
The response
Editorial pace with commerce discipline underneath.
We created a modular visual system that moves naturally from a story into a collection and from a collection into a product. Quiet typography and tactile compositions give each piece room to speak.
Behind the scenes, Shopify and Sanity keep inventory, localized content, and campaign storytelling independent while the front end makes the experience feel seamless.
Editorial commerce system
Localized product catalog
Composable content sections
Performance-focused media
Built as a system
Every screen had a job to do.
Home
Collections
Product
Stories
Cart
Technology
- Next.js
- TypeScript
- Shopify
- Sanity
The impact
- +31%
- Conversion
- 1.2s
- Load time
A product that keeps earning its place.
- A distinctive flagship that carries the brand beyond the product grid
- A faster path from collection discovery to checkout
- A flexible launch system the internal team can shape without code